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Product: The finest and hardest-to-find shawls in the world – the original ‘Made by Hand in Kashmir’ Pashmina shawls.
USP: As production capacities are limited in Kashmir, low-quality machine made Chinese Cashmere products are sold in the market even by high-end brands. We ‘cracked the production supply chain’ are now in a unique position to get a continuous supply of the original fabled Kashmir (Pashmina) shawl.
Mission: Create the first brand of Pashmina – a wardrobe staple of the elite.